It's A New Season

And ye shall be like a tree planted by the rivers of water, that bringeth forth his fruit in his season, his leaf also shall not wither, and whatsoever he doeth shall prosper. Psalms 1:3

Have you ever been in a season of your life, whether personal or business, where you have felt that you were at a standstill? In this time, you felt that no matter how hard you wanted to, your inner spirit "seemed to be" bearing no fruit? This phenomena is what people in the business world refer to as feast or famine. It is when you have a marketing plan in place and you have been working it effortlessly but no new sales occur. Did you know that the Bible tells us that there is a time and a season for everything under the sun? Not only that, but Psalms 1:3 goes on to say that we will bring forth fruit in our season.

After meditating that verse I began to see its relevance in personal and business life. Today, for example, I no longer fret the fact that my business has been seasonal up to this point. By observing my financial reports over the years I can see that revenues are typically higher during the Fall and Winter seasons. Upon closer examination, the income statement shows me that I am busiest with clients during specific times of the year because certain activities (fruit) are coming forth in that season. This awareness changed my entire perspective of the confession that I used to have. I no longer say that I have seasons of "feast or famine" because like the tree, there is a season to bring forth every type of fruit.

Fruit is symbolic of something manifested during harvest season. The process requires seeds that are sown, watered, and birthed into the earth. As business owners, we sow many types of seeds, whether they are time, talent, or treasure. We should be mindful that fruit can come in many forms. Just as there are apple, pear, and oranges manifested in season, we may see sales, new client relationships, and new opportunities to evolve our business in different season.
Just because the financial statements do not show the fruit of sales does not mean that it is not due season. The principle thing is patience and knowing what season you are in. Going forth, consider the following:

Have you built many different activities into marketing strategy to ensure that you reap a harvest in season? When sales are slow, are you sowing your time to help others? Are you getting exposure in the market? Use your time, talent, and treasure in ways that are fitting for the season that you are in. Prepare for and expect new opportunities to come your way today. Look for the harvest to manifest in its season.

In His Service,

Benita Tyler
Web: http://www.tbsusa.com/
Blog: http://www.iencourageyou.blogspot.com/